McGregor emigrated from Scotland where he had gained a “good deal of experience” in the woollen trade. He established his factory in about 1887 and produced flannels, blankets and tweeds.
Noted South Australian architect Edward Davies advertised tenders for this building in the Register of September 29, 1910. Its form and use of particular materials (such as Marseilles tiles) show its Edwardian origins. The bow windows, elaborately detailed turret and balconies are notable, as are internal features such as the built-in vacuum system, well-detailed joinery and plasterwork. It is a very original example of a “villa” of this.
By contrast, the recent history of this house is one in which the house itself was the base for an industry that has had a powerful effect on the South Australian community.
In 1959 it was bought by Television Broadcasters Limited, a subsidiary of Advertiser Newspapers that was branching into another popular medium new to Australia. The state’s first television station, NWS Channel 9, began operating in September 1959, followed by ADS 7 in October 1959. Both channels broadcast from sites in North Adelaide until December 27, 1987, when SAS Channel 10 and SAS Channel 7 swapped call signs to become ADS Channel 10 and SAS Channel 7. SAS Channel 7 is now at Park Terrace, Gilberton. The villa has now returned to it's original use of a private dwelling.